Monthly customer newsletter
Past customers hear from you every month, and some of them book. A short email written from your own finished jobs and timed to the season, for about ten minutes of your time.
Hours back
3 hrs a month
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
The month's finished jobs gathered
Completed jobs, the best photos and any reviews that came in are pulled together as raw material.
- 02
A seasonal reason to read it
A tip for the season ahead, like getting the boiler serviced before the first cold snap or clearing gutters before autumn, matched to the work you do.
- 03
A short draft in your voice
One featured job, one useful tip, one reminder of what you offer. Short enough to read on a phone.
- 04
Sent to the right people
Past customers who've agreed to hear from you, with anyone who's unsubscribed or bounced taken off first.
- 05
Replies passed to the office
Anyone who replies asking for a booking or a quote goes to the office as a new enquiry.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
The owner reads and approves every issue before it's sent. Customer names and addresses never appear without permission.
What it's worth
What those hours add up to.
3 hrs a month
Typical, not promised.
Before and after
The job, before and after.
How it runs today
The newsletter was a good idea two years ago. It went out three times, then stopped, because writing it from scratch every month never made it to the top of the list.
What we build
- The month's finished jobs gathered
- A seasonal reason to read it
- A short draft in your voice
- Sent to the right people
- Replies passed to the office
A month in
The newsletter goes out every month instead of dying after three issues, and each one typically brings in a few bookings from people who already know you.
One piece, several uses
Once the newsletter is approved, the same featured job can become a social post and a short update for your Google profile. Each version is written for where it'll be read, so the claims stay the same while the length and tone change.
FAQ
Can we send a newsletter if we don't have an email list?
Yes. Your past customers who agreed to hear from you are your list. We help you set it up from your job software, with only the people you're allowed to email.
How long does the monthly newsletter take us each month?
About ten minutes to read the draft newsletter, fix anything and approve it.
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Thirty minutes on monthly customer newsletter. We build its elf with you, live, and you keep it.