Nurture emails for leads who aren't ready yet
Be the first call when the maybe-next-spring job is ready to go. Leads who aren't ready yet get one useful email a month, and nobody has to keep a diary of who to ring.
Hours back
2
hours a week back, typically
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
Not-yet leads spotted
Enquiries and quotes marked "later", "next year" or "just getting prices" are tagged with the job type and roughly when the customer said they'd decide.
- 02
A short series for each job type
Four to six emails written once, in your voice: what the job involves, typical timescales, mistakes to avoid, and a finished job like theirs. Each one is worth reading even if they never hire you.
- 03
One a month, then a personal note
The series goes out monthly. A month before the time they gave, a short note from the owner asks whether they'd like to book a visit.
- 04
Replies passed straight to sales
Anyone who replies or books is taken out of the series and handed to whoever does the quoting, with the history attached.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
You approve every email in the series before it's used. Anyone who unsubscribes, books with someone else or says no is taken off at once.
What it's worth
What those hours add up to.
2 hours a week, over 46 working weeks, is 92 hours a year. At $50 an hour, that’s
$4,600
back in the business, every year.
Typical, not promised.
Before and after
The job, before and after.
How it runs today
A customer says they're thinking about a new kitchen next year. The quote follow-up runs out after two weeks, nobody puts a note in the diary, and when spring comes they ring whoever dropped a flyer through the door that week.
What we build
- Not-yet leads spotted
- A short series for each job type
- One a month, then a personal note
- Replies passed straight to sales
A month in
Long-lead jobs stop vanishing once the quote goes quiet, and a steady trickle of "we're ready now" replies starts arriving from people who enquired months ago.
FAQ
How is lead nurturing different from a monthly newsletter?
The newsletter goes to past customers. Lead nurturing goes to people who haven't hired you yet, and every email is about the job they asked about, timed to when they said they'd decide.
Won't leads get sick of hearing from us?
Rarely. One short, useful email a month is less than most people get from their bank. Every email has a one-click way out, and the series stops when it runs out.
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Thirty minutes on nurture emails for leads who aren't ready yet. We build its elf with you, live, and you keep it.