Local business outreach
A few real conversations with commercial customers every month. A short, well-chosen list of local businesses and a handful of personal emails a day that you approve.
Hours back
4
hours a week back, typically
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
A precise list of local businesses
Businesses in your area and the sectors you serve, with the person who'd hire you, checked against your existing customers and open quotes.
- 02
A reason to write to each one
Something specific and public: a new site opening, a building they manage, a gap you could fill. If there's no real reason, the business is left off.
- 03
Short personal emails for you to approve
Written in your voice, based on the emails that have worked for you before. They don't claim to know the business's problems or pretend you've met.
- 04
A slow, steady send
Ten to fifteen emails a day from a properly set-up address, so your normal email keeps landing in inboxes.
- 05
One follow-up, then stop
A single gentle follow-up if there's no reply. Anyone who asks not to be contacted is removed from everything at once, and replies go to the owner.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
The owner approves the list, the wording and every first email until the drafts have earned trust. Opt-outs are checked before every send.
What it's worth
What those hours add up to.
4 hours a week, over 46 working weeks, is 184 hours a year. At $50 an hour, that’s
$9,200
back in the business, every year.
Typical, not promised.
Before and after
The job, before and after.
How it runs today
Commercial work (property managers, offices, restaurants, schools) would steady the year, but nobody has time to find the right people, and bought email lists get you marked as spam.
What we build
- A precise list of local businesses
- A reason to write to each one
- Short personal emails for you to approve
- A slow, steady send
- One follow-up, then stop
A month in
A handful of real conversations with commercial customers each month, sent at 10 to 15 emails a day so your everyday email keeps landing in inboxes.
Fewer, better messages
Two hundred well-chosen businesses beat two thousand scraped ones. A precise list, checked by hand on a sample before the rest is pulled, keeps your email out of spam folders and makes each message worth reading.
The cap of ten to fifteen a day is deliberate. Email providers quietly stop delivering from addresses that suddenly send hundreds of messages, and you get no warning when it happens.
Show something useful first
The best first message often carries something the business can use: a short note on what you noticed about their building, or a sample maintenance plan for a site like theirs. That gives them a reason to reply beyond a sales line.
Build this last
We only switch outreach on once enquiries and quote follow-up are solid. More leads into a business that doesn't chase its quotes just means more quotes that go quiet.
FAQ
Is cold emailing businesses legal?
Business-to-business cold email is allowed in most places if it's relevant, honest about who you are and easy to opt out of. We set it up that way and keep a record of opt-outs. If your country has stricter rules, the proposal covers them.
Will cold outreach get our email blacklisted?
Not at 10 to 15 emails a day. We send from a properly set-up address, keep volumes low, and stop at the first sign of delivery problems.
More for sales & follow-up
See them all →Next step
Bring this one to a free live build.
Thirty minutes on local business outreach. We build its elf with you, live, and you keep it.