Past customer win-back
Repeat work from people who already trust you. Customers who haven't booked in a year hear about the job they're likely due for, before a competitor gets there.
Hours back
3
hours a week back, typically
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
Past customers sorted by what they had done
Job and invoice history is read to find customers with no work in the past year, grouped by the type of job they had.
- 02
A real reason to get in touch
A boiler fitted five years ago is due a service. A roof checked before last winter is worth checking again. Each note is tied to the customer's own job, not a blanket offer.
- 03
Personal notes from your address
Short, specific emails or texts in your voice, sent in small batches so the replies can be handled.
- 04
Replies booked or passed on
A customer who wants the work gets a booking link. Questions go to the office.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
The owner approves the first batch and the wording. Anyone who's unsubscribed, complained or owes you money is left out.
What it's worth
What those hours add up to.
3 hours a week, over 46 working weeks, is 138 hours a year. At $50 an hour, that’s
$6,900
back in the business, every year.
Typical, not promised.
Before and after
The job, before and after.
How it runs today
The customer list sits in the accounting software. Nobody has time to go through it, so past customers only come back if they happen to remember your name.
What we build
- Past customers sorted by what they had done
- A real reason to get in touch
- Personal notes from your address
- Replies booked or passed on
A month in
Repeat bookings every month from customers you already paid to win, with no discount campaign, and a customer list that finally earns its keep.
FAQ
Isn't customer win-back just a mass email?
No. Each win-back note mentions the customer's own past job and a reason they might need you now. If there's no good reason, they aren't contacted.
How often does it contact the same customer?
Once, then a gentle second note if there's no reply. After that the customer is left alone until something changes.
More for sales & follow-up
See them all →Next step
Bring this one to a free live build.
Thirty minutes on past customer win-back. We build its elf with you, live, and you keep it.