Website answers to customer questions
More people find you before they ring a competitor. The questions you answer every week become short, clear answers on your website, which is what shows up when they search.
Hours back
2
hours a week back, typically
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
Questions collected from your inbox
Each month, the questions customers asked by email, web form and in call notes are gathered and grouped.
- 02
The most common ones picked
A short list of the questions that come up most, with a note on which ones your website already answers.
- 03
Short, direct answers drafted
Each one leads with the plain answer, then the detail, using your real price ranges and service areas. It's as long as it needs to be and no longer.
- 04
Approved and added to the site
Once you've checked the facts, the answers go on the right page of your website and into the Google profile.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
The owner checks every price, timescale and claim before it's published. Nothing is invented to fill a gap.
What it's worth
What those hours add up to.
2 hours a week, over 46 working weeks, is 92 hours a year. At $50 an hour, that’s
$4,600
back in the business, every year.
Typical, not promised.
Before and after
The job, before and after.
How it runs today
The office answers the same questions every day: how much is a new hot water system, do you cover this town, how long does a re-roof take. None of it is on the website, so customers call a competitor whose site does answer them.
What we build
- Questions collected from your inbox
- The most common ones picked
- Short, direct answers drafted
- Approved and added to the site
A month in
Your site answers what people search before they pick up the phone, and the office takes fewer of the same calls every week.
Fewer pages, better answers
A local business needs a few dozen pages that answer real questions well. Hundreds of thin blog posts won't bring in more calls. Every answer here starts from something a customer really asked.
Short, direct answers with specific details are also what search engines and AI answer tools pull out when someone asks who to call. The page that helps the customer is usually the one that gets found.
FAQ
Will answer pages publish our prices on the website?
Only if you want them to. Many owners prefer typical ranges with a note that every job is quoted, and that still answers the question better than silence.
Our website is on Wix or Squarespace. Does that matter?
No. A Wix or Squarespace site changes how the answers get onto the website, not whether they can. We'll confirm the exact process in the proposal.
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Bring this one to a free live build.
Thirty minutes on website answers to customer questions. We build its elf with you, live, and you keep it.