Lead source report
Stop paying for marketing that doesn't bring in work. One page a month on where every enquiry came from, which ones became paid jobs, and what each source cost.
Hours back
3 hrs a month
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
A source on every enquiry
Tracked phone numbers on ads and listings, a field on the web form and a "how did you hear about us" question at booking, so each lead is tagged with where it came from.
- 02
Followed through to paid jobs
Each lead is traced from enquiry to quote to paid invoice, so you see revenue by source instead of clicks.
- 03
Spend pulled in
What you paid each month for ads, directories and boosts is read from your ad accounts and your books.
- 04
Website visits alongside
Visits and form fills by channel, so you can spot a source that sends plenty of people who never get in touch.
- 05
One page each month
Enquiries, jobs won, revenue and cost per job by source, with one or two plain suggestions, like dropping a directory that's brought in nothing for three months.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
Leads with no clear source are listed as unknown rather than guessed. Cancelling a listing or changing any spend is the owner's decision.
What it's worth
What those hours add up to.
3 hrs a month
Typical, not promised.
Before and after
The job, before and after.
How it runs today
You pay for Google Ads, a directory listing, Facebook boosts and the sign-written van, and ask customers how they heard of you when you remember. Nobody can say which of them brings in the work, so you keep paying for all of it.
What we build
- A source on every enquiry
- Followed through to paid jobs
- Spend pulled in
- Website visits alongside
- One page each month
A month in
You know which two or three sources bring in most of your paid work, and money stops going to the ones that don't.
FAQ
We already get a Google Ads report. Why do we need this?
Because a Google Ads report only covers Google Ads, and it usually stops at clicks. A lead source report puts every source side by side, referrals and directories included, and follows each one through to paid invoices.
Will tracked phone numbers confuse our customers?
No. Your main number stays on your Google profile, website and van. Tracked numbers only go on ads and paid listings, and every one rings straight through to your office.
More for marketing
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Bring this one to a free live build.
Thirty minutes on lead source report. We build its elf with you, live, and you keep it.