Local ad reporting
Know what each booked job from Google Ads costs you. One plain-English page a month, and a warning the week money starts going to waste.
Hours back
2
hours a week back, typically
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
Spend and results pulled each week
Ad spend, clicks and calls are read from your ad account and website numbers on a schedule.
- 02
Matched to booked jobs
Calls and form enquiries from ads are matched to jobs in your job software, so you see cost per booked job, not cost per click.
- 03
A weekly waste check
Ads that have spent past an agreed limit with no enquiries, or search terms that have nothing to do with your work, are flagged straight away.
- 04
One page each month
What you spent, what came in, what each job cost, and two or three suggested changes, in plain English.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
Budget increases and new campaigns are always decided by a person. At most, the system pauses an ad that has clearly broken a rule you set in advance, and tells you it did.
What it's worth
What those hours add up to.
2 hours a week, over 46 working weeks, is 92 hours a year. At $50 an hour, that’s
$4,600
back in the business, every year.
Typical, not promised.
Before and after
The job, before and after.
How it runs today
You pay for Google Ads, or an agency runs them for you, and the report shows clicks and impressions. Nobody can tell you how many booked jobs it produced or what each one cost.
What we build
- Spend and results pulled each week
- Matched to booked jobs
- A weekly waste check
- One page each month
A month in
You know your cost per booked job from ads, and wasted spend gets caught within a week rather than at the end of the quarter.
Set the rules before the money moves
The useful rules are written down before anything runs: pause an ad that's spent a set amount with no enquiry, flag anything costing well over your target per lead for three days in a row. The system enforces a decision you already made rather than making new ones.
Pausing a poor ad is easy to undo, so that can be automatic if you want. Raising a budget or switching a paused campaign back on moves real money, so it always waits for you.
Check the landing page too
Sometimes the ad is fine and the page it sends people to is the problem: no phone number at the top, a form that asks for too much, a page about the wrong service. The monthly report says so when the numbers point there.
FAQ
We use an agency for our ads. Does ad reporting step on their toes?
No. Ad reporting gives you an independent view of what the spend produced, matched to your own job records. Good agencies welcome that, and it makes the monthly catch-up with them a lot shorter.
Does ad reporting write new ads?
It can suggest new ad wording based on what's worked for you before, but nothing goes live without your approval.
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