Buyer nurture
Buyers who said 'not yet' are still yours when they're ready. They get matching listings and a check-in, and come back to the agent when they move.
Hours back
4
hours a week back, typically
How it runs
What we build, step by step.
This is the usual shape. Yours gets built around how your team actually does the job.
- 01
Buyers sorted by timing
Contacts in the CRM are grouped by what they told you: ready now, next few months, just looking.
- 02
New listings matched
When a listing comes up that fits a buyer's area, budget and must-haves, they get a short personal note about it.
- 03
A check-in on a schedule
Every few weeks, a short message asking whether anything has changed. Replies update their record.
- 04
Market updates for the wider list
A monthly email to everyone on the list with local sales and new listings, drafted for the agent to approve.
- 05
Back to an agent when they're active
A buyer who replies, books a viewing or clicks on several listings goes to their agent with a short summary.
Shown with software we see a lot. If your team uses something else, we build it into that instead.
Built for your business
Same job, different business. We build yours.
Two firms in the same trade rarely run a job the same way. Different software, different steps, different people signing off. We build it for your business, around how your team actually does the job.
Your steps
Built around the order your team already works in, odd exceptions included.
Your software
Runs inside the tools you already pay for, set up the way you use them.
Your rules
Your wording, your limits, your sign-offs. Nothing generic goes out in your name.
You sign off
Your team keeps the final say.
Agents approve the monthly market email and take over any buyer who becomes active.
What it's worth
What those hours add up to.
4 hours a week, over 46 working weeks, is 184 hours a year. At $50 an hour, that’s
$9,200
back in the business, every year.
Typical, not promised.
Before and after
The job, before and after.
How it runs today
A buyer says they're looking in spring. The agent means to stay in touch, but the contact sits in the CRM untouched, and come spring they buy through someone else.
What we build
- Buyers sorted by timing
- New listings matched
- A check-in on a schedule
- Market updates for the wider list
- Back to an agent when they're active
A month in
No buyer sits untouched in the CRM for six months, and agents only ring the ones who are ready to move.
FAQ
Isn't this just a drip email campaign?
No. A drip campaign sends the same email to everyone. Buyer nurture sends each buyer the listings that match what they told you, and listens for replies.
How does buyer nurture stop contacting someone who's bought?
Any reply saying the buyer has bought or stopped looking takes them off the nurture list straight away and updates their CRM record.
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Thirty minutes on buyer nurture. We build its elf with you, live, and you keep it.